The courage to
keep it simple
Safety needs to make sense to the people doing the work. I help companies transform their safety culture by preparing leaders and developing practices that bring care into everyday decisions.
Over 500 safety culture assessments
Understanding a company’s culture means listening to the people who work there. I combine this listening with an analysis of management practices to help leaders understand what needs to change and decide where to act.
Antifragile
leadership
In the Líder Antifrágil program, I help managers understand their role in safety and put it into practice at work. The learning experiences prompt leaders to reconsider their routines and how they guide and support their teams.
Projects to strengthen safety culture
Understand the culture
We listen to people and examine data and practices to understand risks and what needs attention in the safety culture.
Discuss an assessment
Put priorities into practice.
We help define what will be done and who will participate, with planning and support to put safety priorities into practice at work.
Discuss strategy
Develop the people who lead.
Programs, mentoring, and training to address the situations managers and teams face, such as recognizing risks, listening to warnings, and dealing with pressure.
Discuss leadership
Safety on the leadership agenda.
Advisory for governance decisions and speaking engagements to broaden the discussion of culture, risk, and care in organizations.
Talk to the teamProject experience
How we work
Understand the organization
Indicators, listening, and observation help reveal how safety is practiced and the conditions teams encounter.
Set priorities
Together with the organization, we discuss what needs attention, who will participate, and how each responsibility will be monitored.
Support implementation
We support people’s development and follow the application of changes to everyday routines, according to the work agreed with the organization.
Executive experience
Firsthand operational knowledge
Andreza Araújo combines an engineering education with experience at FIESP, PepsiCo, Unilever, and Votorantim Cimentos. She has also led ACS Global Ventures since March 2016.
- Since 1999
- Executive and consulting experience
- Over 500
- Safety Culture Assessments
- 16 books
- Published in four languages
- LinkedIn Top Voice
- Recognized in 2026
My books
Reading on safety culture, leadership, and caring for people.
Insights
Reflections on culture, leadership, and safety decisions.
You are the VOICE
Recognition as a LinkedIn Top Voice and the responsibility to speak up in the face of risk.
If You Lead 20 People, You Need to Learn to Speak 20 Languages
Picture a supervisor standing in front of a crew of 20 people, minutes before a critical activity.
Are We Looking at Heinrich’s Pyramid the Same Way Heinrich Did?
Few models have influenced occupational safety as much as Heinrich’s famous Pyramid.